A. To break up the apparent mass and scale of large structures in order to ensure that such development is compatible with and does not detract from Moab’s unique natural character, scale, and sense of place;

B. To help integrate large-scale development with its visual surroundings when viewed from adjacent public rights-of-way and neighboring properties;

C. To promote and facilitate a safe and comfortable pedestrian scale environment;

D. To mitigate on-site and off-site impacts of large structures on public infrastructure;

E. To encourage a mixture of uses and sizes of structures;

F. To reduce the visual impact of large areas of parking and outdoor lighting; and

G. To reduce future negative impacts of empty or abandoned large retail structures on the appearance and retail economic health of the community. (Ord. 17-18 (part), 2017: Ord. 08-10 (part), 2008)